From factory floor to storefront

Zesta launched into a Qatar mattress market defined by intense competition, more than fifty local and international brands vying for share, alongside a global shift toward direct-to-consumer, mattress-in-a-box models disrupting traditional showroom retail. Launching a new owned brand in that environment meant the identity had to work as hard online as any established name did on a showroom floor.

The challenge

Al Mathaly, a Qatar-based mattress manufacturing group, needed to launch a direct-to-consumer brand from scratch: identity, e-commerce, and a coordinated media launch backed by the Qatar Development Bank.

The approach

Corporate identity and colour system, logo, in-store posters and wayfinding, a full Shopify build at zestasleep.com, launch newsletter, and ongoing social media management, working alongside a Doha agency partner on PR.

The outcome

Zesta launched with a press conference and coverage across ten outlets, generating strong inbound interest, and the storefront and social presence have run continuously since, still active today.