One brand, four tables

Five-star hospitality marketing increasingly runs on formal performance benchmarking, not just creative sign-off. The Oberoi Bengaluru reviews social performance against its STR competitive set, the hospitality industry’s standard benchmarking data, a level of rigour that pushes a creative partner well past just producing assets on request.

The challenge

The hotel needed a partner who could think and write at the level of its restaurants, not just produce social posts, giving each dining destination, Polo Club, Wabi Sabi, Rim Naam, Lapis, its own distinct voice while staying consistent with the wider Oberoi brand.

The approach

Developed campaign concepts, copy, design, and in-restaurant collateral for menu launches, chef collaborations, and seasonal dining across the hotel’s restaurants, from table cards to festive campaigns, alongside the visual and written identity behind each one.

The outcome

The partnership has run continuously since 2018, spanning consistent creative work across the hotel’s restaurants and digital channels.