A quarter century, quietly earned

Twenty-five years in an Indian fashion market is a genuine milestone: most independent designer labels in the country don’t survive a decade, let alone build a multi-city retail and press presence across it. A brand that’s lasted that long carries real heritage weight, and a milestone identity for it has to honour that history without looking dated next to newer, digitally-native labels entering the same space.

The challenge

Latha Puttanna needed an ongoing creative partner across seasonal lookbooks, press compilation, email marketing, and event collateral, not a one-off rebrand, and by its 25th year, wanted a milestone mark to match.

The approach

Embedded creative support across nearly every touchpoint: seasonal saree and collection lookbooks in print and web, city-launch email campaigns, a full year’s press coverage compiled into a single deck, and the 25th-anniversary logo, tagline, and price tag redesign.

The outcome

The relationship ran continuously for six years, producing a running library of lookbooks, press material, and campaign work: evidence of a trusted, multi-year design partnership rather than a single engagement.