Giving a global software story a human face

FusionCharts was founded in Kolkata by Pallav Nadhani while he was still a teenager, and grew, entirely bootstrapped, into a data visualization company used by a large share of Fortune 500 companies worldwide. Scaling a product-first, engineering-led company like that into a brand with a physical presence in a new city meant translating that credibility into something more human than a licensing agreement.

The challenge

FusionCharts needed a brand presence that matched the scale of its global customer base, a product mascot, a consistent visual language, and a new physical office identity in Bangalore, while also incubating and naming new product lines under its own roof.

The approach

One of Zero Works’ earliest and most wide-ranging client partnerships, working directly with founder Pallav Nadhani across visual design, a brand mascot, web UI, posters and copy, office branding for FusionCharts’ new Bangalore office, book formatting, and naming and branding for sub-brand Oomfo.

The outcome

The partnership spanned brand, product, and physical space work as the company scaled from a bootstrapped Kolkata start into a global operation with a growing India footprint.