Small, on purpose

Sixteen years in, we’re still a small team. That’s not an accident, and it’s not a resourcing constraint either. It’s a decision we keep making, one project at a time.

A bigger studio can take on more at once, but it also adds layers between the person who understands the brief and the person actually doing the work. We’ve watched that happen to other studios we admired. The work got safer. It also got slower and, more often than we expected, worse.

Staying small means every project gets senior attention, across strategy, design, content, and digital, from people who were in the room when the brief was discussed. It means I still read every brief myself. It’s also, frankly, the only structure we’ve found that lets us say what we actually think in a client meeting instead of what’s easiest to hear.

Small isn’t a fixed headcount. It’s a condition we intend to protect as we grow: senior people staying close to the work, not layers getting added between them and it.